Nativerut was created with one simple purpose to help people wear their roots.
We believe African heritage is rich ,diverse and deeply meaningful .That is why we draw inspiration from traditional symbols across continent from Ewe Dzesi symbols of Ghana Volta region to Akan Adinkra proverbs and many powerful icons from West,East and Pan African traditions
Each design carries story of resilience, respect, cultural, diversity, wisdom and connection to indigenous roots .Whether its the kokolokoko teaching us to embrace differences or other symbols speaking of strength, support , abundance and identity, our apparel is more than clothing .Its is a wearable celebration of indigenous wisdom in today’s world
Based in Africa and made for the world ,Nativerut exist to bridge heritage and modern style .We work with care and respect for the cultures we represent turning ancient symbols into contemporary design as that empowers those who wear them. Wear your roots .Tell your story